No templates. I start with the site you already have, work out what is stopping people from getting in touch, and rebuild from there — including how easily customers find you on Google Maps.
AI-assisted builds, grounded in how your customers actually search.
For small and medium businesses that already have a website and need it to bring in more enquiries.
We start from what you want a visitor to do next, then rebuild the site so that path is the obvious one.
Set up so customers searching nearby can actually find you, rather than the business down the road.
AI speeds up the build and the copy. The judgement about what your customers need stays human.
Work that continues alongside the web practice, drawn from 28 years in healthcare and education.
Short, hopeful conversations about what is possible, what strengths are there, and the next small step.
For individuals and people in transition
Turning your curriculum into a digital learning journey people actually finish.
For founders and small businesses
Practical training for care teams, built on 28 years of clinical and aged-care practice.
For aged-care and rehabilitation organisations
The work is future-focused. Rather than analysing problems at length, we start from what already helps, what strengths are present, and what small step comes next.
You don’t need a plan for everything. Just the next step.
What’s already helping you move forward?
Questions are the method. Sessions ask what is working rather than telling you what is wrong.
We look at what is already helping — in your week, your work, or your team’s practice.
Together we put words to the strengths and resources that are already present.
You leave with one small step to take this week. Not a transformation — momentum.
AI specialist · Adult educator · Memoirist
After 28 years in healthcare, Adeline Lee is writing an exciting new chapter — one that brings together technology, entrepreneurship and creativity. Her career has spanned occupational therapy, community care, policy, innovation and education, giving her a deeply human perspective on change and transformation.
Today, Adeline is the founder of Gratitude Therapy, an AI-powered website redesign business helping SMEs with existing websites strengthen their digital presence and become more visible to customers searching on Google Maps. Her transition into tech reflects her belief that it is never too late to reinvent yourself, learn boldly and build work that feels meaningful.
Adeline is also a published memoirist. Her memoir explores the life experiences that shaped who she is today, capturing the courage, reflection and resilience behind her journey. Outside work, she enjoys art, writing, photography, travel, long walks and tinkering with AI — always curious about what might be possible next in life and business.
BSc (Hons) Occupational Therapy, University of Exeter · MHA, Flinders University · ACLP-certified adult educator.
Connect on LinkedInTraining and workshops, photographed mid-conversation rather than posed to camera.
“I enjoyed the session with Adeline. She helped me realise that I need to celebrate the small successes and to move forward one step at a time.”A · coaching client
“Clarity, motivation, confidence — with an action plan.”S · coaching client
Two simple card games that surface your core values, your key strengths, and the career paths that may be a natural fit. We play them together, then work out what the results mean for you.
Send me the link and what is not working, and I’ll come back with what I would change. Coaching, training and education enquiries are welcome here too.